CASE STUDY: InStyle Mexico

From the pitch email to the final print editorial shooting Chanel, Versace, and more fresh off the runway...

Landing my feature with InStyle Mexico marked an exciting turning point in my career — not just because of the publication itself, but because of what it represented.

This wasn’t something that fell into my lap. It was the result of years of testing, learning production from the ground up, sending cold emails, and steadily building confidence in my ability to execute a shoot at a higher level.

In this case study, I’m breaking down exactly how it came together — from the initial conception of the shoot, to the cold email that got it in front of the right editor, to assembling the team, and navigating day-of logistics. I have included a 13 min audio component that goes into every detail, along with behind the scenes photos, a financial breakdown and a short BTS video.